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NeNe Leakes, Kmart, and Sears present Personal Shopper by Shop Your Way

The Personal Shopper program by Shop Your Way is a unique shopping and social network site that makes it easier to find your favorite items. The Sears family of retail companies includes Kmart, Lands’ End, Sears Outlet, Craftsman, and DieHard, and is one of the largest retailers in the United States. On, you have access to relevant product information, user comments, recommendations, and more, to add fun and convenience to shopping and gift-giving. The Personal Shopper program is an additional feature on the site. It is a free, member-based, loyalty rewards program and personal shopping community that gives users the opportunity to have their own Personal Shopper, or to become one!

NeNe and Gregg Leakes
Bryan Bedder/Getty Images

On February 5th, actress and “Real Housewives of Atlanta” star NeNe Leakes presented the Shop Your Way Personal Shopper program with her husband Gregg Leakes in an intimate gathering of media, designers, and personal shoppers. In the Penthouse Suite at the Ink48 Hotel, guests enjoyed delicious food and strawberry champagne cocktails, and viewed merchandise from the Kardashian Kollection, Joe Boxer, Nicki Minaj, and other brands available on Shop Your Way. “What’s great is that you can put outfits together from different outlets,” said Rene Silva, Senior Designer for Attention Sportswear at Sears Holdings Corporation. “It’s all about using different designers.” Gregg highlighted the time and money that one can save by using Personal Shopper by Shop Your Way: “It’s just an easier way to [shop]: To have a big platform, to have somebody that’s genuinely interested in what your shopping needs are, and who can forecast things for you. It makes it a lot easier. It's for me.”

Jamie Stein, Vice President of Public Relations for Sears Holdings Corp. described how the couple was chosen to partner with the brand: “We thought about who [we could] team up with that would be really authentic in sharing the word and spreading this [program], and we thought of [NeNe and Gregg]. We thought it would be fun to have [them] serve as guest personal shoppers for February—especially for Valentine’s Day—to kick it off for us and share some picks.” NeNe’s picks included a pair of 2-carat diamond stud earrings, a Kenmore mixer, and Sofía by Sofía Vegara négligée, while Gregg’s picks included a Craftsman cordless drill driver, Armitron bracelet watch, and Adam Levine cardigan. All items are available on “We’re very happy to be guest personal shoppers and share our advice and Valentine’s Day picks,” said NeNe. “I hope that you guys sign up on to be personal shoppers or find your [Valentine’s Day] gifts.”

Personal Shoppers provide clients with gift ideas, fashion inspiration, hard-to-find items, and decision-making assistance. Whether it is a television, box of cereal, treadmill, jewelry, or jeans, Personal Shoppers have the opportunity to influence their clients’ purchases—and when the clients buy qualifying items, the Shopper makes money! There are no upfront costs; just access the Personal Shopper app on to get started! Check out some of the items available on in the slideshow to the left!


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