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Neknomination media ‘drinking game’ causes two deaths virtually simultaneously

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Unfortunately more than 3 hours ago, today, Feb. 2, it has been reported that the Neknomination game has killed another person under the age of 25.

“Stop Neknomination Before It’s Too Late” are the words posted by the latest victims brother on his Facebook page.

It’s a tragedy that a second young adult has lost their life to an online media drinking game. A game where someone designates someone else to down an alcoholic beverage of their choice as fast and as much as possible, while being uploaded to a video. This is a game that can be played globally, and the father of the latest victim, from Dublin has warned younger generations to not participate in this deadly game.

Joe Byrne made an emotional appeal for the youngsters to think about the consequences, because once your life is on the line there is no coming back.

"It has cost my son his life, the whole family is devastated and our lives will never be the same again. I hope this message is heeded, because for us, life is virtually over, " Byrne said, after police pulled his son’s body from a river.

The victim Jonny Byrne was only 19-years-old at the time of his death.

The previous victim, was a budding Dublin DJ, Ross Cummings who was 22-years-old and died in his sleep after taking part in this game, just hours before Jonny's death.

Cummings girlfriend Niamh Murphy, is in deep mourning. She commented on her Facebook that she can’t describe the incredible loss. “He was my one in a million,” Murphy said.

Let’s hope the rest of the world will stop such non-logical and ignorant stupor. Really, is it super important to upload a video to which one looks like an inexperienced drinker? Seems that was left for the cast of ‘Jackass’, and not to be repeated in real life!

How can a deadly video gather thousands of views?

This new copycat game seems nothing more than peer-pressure, said a Children’s Minister, Frances Fitzgerald, from Ireland. Adding, “it represents further evidence that we still have a long way to go in de-normalizing binge drinking among Irish youth.”

Peace be with those who are mourning from these tragic deaths.

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