Neknomination is a potentially deadly game involving young people who encourage each other to down their alcoholic drinks in one gulp while being recorded...then do something stupid. A boy -- Johnny Byrne, 19 -- in Northern Ireland died Sunday from the daring game after he jumped into a river on Saturday. In another incident a girl jumped into the river wearing a Batman suit and a second boy had to be pulled from the river as well.
Metro reported in a Feb. 2 report that one young man is trying to make a difference and turn the Neknomination craze around. Brent Lindeque, a young man from South Africa, was nominated to down a drink and do something reckless. In his video titled, "A South African NekNomination," Brent is recorded on film talking to the camera as he drove his car. He thanked his friend for nominating him.
"[The craze] originated from Australia and I’m going to show you how South Africans do it better," Brent said.
Facts about South Africa poverty read across the screen and Brent drives up to a homeless man and gives him a sandwich, chocolate bar, and a bottle of Coke. He nominates two of his friends to make the same gesture.
The Neknomination video has received almost 100,000 views.
This is what Brent concluded at the end of his video:
"I’ve decided to create something positive out of the random global phenomena of NekNominations.
"Downing a can of Castle Light is easy… imagine if we all harnessed the power of social media to make a real difference in peoples lives. #OnlyGoodThings."
Brent's story is one of admiration in yet another pressure-filled game youth and their peers are taking part in. In the case of Johnny Byrne, his brother explained the danger of Neknomination and what is behind the meaning of it.
"A guy who turned down a challenge last week was called a chicken and a coward for turning it down," Patrick Byrne said. "Basically what it has turned into now is a bullying competition. Anyone who is doing it should stop."
Patrick has since launched a social media campaign to delete Neknomination pages. He is so far getting support worldwide for his efforts.
Deaths attributed to Neknomination are becoming increasingly alarming. Today's youth have enough issues without worrying about the pressures of a drinking game like this.