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Neil Young's Pono Music Raises Over $6 Million On Kickstarter

When Neil Young launched Pono Music's Kickstarter campaign last month, it's doubtful even he would've guessed it would be so successful. Pono reached it's modest goal of raising $800,000 less than 10 hours after the campaign began. Now that the campaign has concluded, Pono has raised over $6 million in pledges, making it the third highest-funded campaign in Kickstarter history.

Officially, the Pono Music campaign closed on April 15th, earning approximately $6,225,354 pledged by 18,220 backers. Larger pledges were rewarded with prizes like limited edition pre-loaded Pono players featuring autograph inscriptions by Metallica, Tom Petty, Pearl Jam, and Young, himself. The two top prizes for dinner and a VIP listening party with Young in New York City and California, at the cost of a $5,000 pledge, both sold out, as well.

The Pono Music service and player allow the listener to enjoy their music at a much higher quality than standard MP3s. To support his Kickstarter campaign, Young included a video of many of his famous friends giving wonderful testimonials about Pono's potential.

The Pono player is suggested to retail at $399, and will have 128 gigabytes of memory, which will hold anywhere from 1,000 - 2,000 high resolution songs (depending on the length of the songs). It has yet to be announced when the Pono Music service and player will be released.