There are always two sides of things. Good things bring people positive remarks and approaches. While the negative side of things can ruin the mood of a person. The same within the company, that when there is any bad views, company owners will make sure that they work it out and maintain their good impression on others.
What is good SEO?
Good SEO is a kind of ethical practice that encourages quality sites to have a good ranking on online search engines and following quality guidelines. They also maintain informative content and follow good developer practices. Negative SEO sometimes happens against you. It can be in a form of spam or scam to degrade and leave a negative reaction that leads to your lower search result rankings. Once you've received a negative response, there is a high possibility that you and the company might find it hard for your online reputation to return to normal.
One example of a negative SEO is when your site gets involved in a scam which takes other people’s money without them knowing, or intentionally giving these people false notifications.
There are tips to help you know and identify if negative SEO are already targeting you. First is to monitor your backlink profile for any possible attackers. Since it is done off-site, backlinks are the most vulnerable part of the site to look into. If there are possible negative SEO scattered across irrelevant links, the graph will show irregular spikes in months.
Next is to be careful of content scrapers. You will never be sure if there are other people that use the contents you have written. Since they do not want to have a hard time, they will just use programs to scrape contents and publish it in other sites. To see if there are possible content scrapers that you've encountered, you can use tools that will help you to know if there are cases of plagiarism.
Another tip is to keep an eye on the site's loading time. If there are possible negative SEO trying to scrape some content on the site, they most likely have something that will seek your site and have its contents in a database. Also check the site's server log if the site's loading time is longer than average and know the location of where the bandwidth is going. If there are any unusual or suspicious programs accessing your site most of the time, you can then block them. This will help in saving your bandwidth and also to help stop any program to access the site. Of course, do not let negative SEO give you bad reviews. This will stop other site visitors from going to your site again. Even though these reviews are fake, it will still be considered by some people. Thus, if these become too much, it may certainly look true. Having a long list of reviews may take a long time to see which are true and which are fake. You can check other sites to see if they also have the same kind of reviews.
With these tips to keep in mind, you still have to be careful by your site checking regularly for any possible negative SEO. Even though you cannot really prevent any negative SEO attacks, at least you know some of the possible precautions you can do.