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Neff x Kate Upton

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Just in time for Valentine's Day Neff is spreading the love! Neff has unveiled its new Love Collection with model Kate Upton rolling out the adorable snapshots featuring chic beanies from the collection.

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As apart of Neff's Hope campaign which will go to benefit Stand Up to Cancer, the collection will feature two limited-edition beanies; a gray beanie with the word "Love" embedded on the front fold, and a black knitted beanie with pink Neff tag--a first for Neff. The limited-edition beanies will be available beginning today exclusively on

"Over the past year, Neff has had the opportunity to work with incredibly talented people and organizations all over the world--musicians, artists, and powerhouses like Disney--but never directly with such an important initiative like Stand Up to Cancer." said Shaun Neff, Founder of Neff. "Through our collaboration with Kate, who has such a powerful voice, we look forward to increasing awareness and raising funds for this amazing initiative."