In keeping with the made-in-America theme that has been popping up more and more in this column, you need to know that clothing upstart, Hucklebury, is launching a Kickstarter campaign today in an attempt to “redefine menswear.” Their plan is simple. Their vision is clear. Now all they have to do is raise the money to make it happen.
Following in the footsteps of such companies as American Giant and Warby Parker, Hucklebury is setting out to establish a direct connection between its future customers and the factory that makes the clothing. By cutting out the overhead intensive logistics and distribution people as well as brick and mortar retailers, Hucklebury can offer a top-quality Italian-milled 100% Egyptian Cotton shirt that is made in America for $78. Comparable shirts from manufacturers using the traditional supply chain model would cost at least double.
In addition to their cost effective and efficient supply chain, Hucklebury is looking to raise the bar in regard to customer satisfaction. Each Hucklebury garment will come with a 365 day guarantee where if the customer is dissatisfied for any reason, they will fix it, plain and simple. Also, as part of that plan, Hucklebury will be using Styku FIT technology to ensure a precise fit the first time around, which will definitely make its customers happy. If that’s not enough, Hucklebury proudly boasts that everything - the boxes, tags, labels, and buttons are domestically sourced which, if nothing else, will make the patriots happy.
For more information or to get in on this Kickstarter opportunity, click here.