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NCR & Universal Pictures Ink Deal

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More movie options for consumers are now available at Blockbuster Express DVD-rental kiosks in Atlanta and everywhere. The movies will be available just 28 days after first release.

NCR Corp. is based in Atlanta and owns the Blockbuster Express kiosks. Starting now, Universal will directly supply NCR with new release DVD and Blu-ray titles, beginning with such movies as Robin Hood and Get Him to the Greek.

Universal Pictures also signed an agreement to test a premium rental offer on select Universal titles at the kiosks the same day they are released for sale (day-and-date). NCR will test the availability of the select Universal titles at kiosks in designated markets, giving consumers the option of renting new titles nearly a month earlier. This is something new, and something many didn't see coming.

The two companies also will test DVD sell-through at Blockbuster Express kiosks, but it is not known which markets.

These movie rental kiosks are proving to be both popular and profitable. The recession has been tough for Hollywood, but these rental kiosks have been a bright spot. No membership is required to rent a DVD or Blu-ray at a Blockbuster Express kiosk. Customers swipe their credit card and are charged rates starting at $1 a night until they return the movie. Kiosks that rent video games are also in the works for the near future.

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