NBCUniversal Cable Entertainment and WWE today announced a multi-year strategic partnership for WWE’s flagship programming and ratings juggernauts MONDAY NIGHT RAW® for a three-hour block on USA Network and the top-rated Friday Night Smackdown® on Syfy. The two programs are the longest-running weekly episodic entertainment programs on cable TV with a combined reach of 10.8M viewers each week.
“USA Network President Chris McCumber, Syfy President Dave Howe and I are incredibly pleased to renew this strategic partnership with WWE,” said NBCUniversal Cable Chairman Bonnie Hammer. “In today’s TV landscape, live event programming is an extraordinarily valuable asset, and WWE remains the only entertainment franchise that consistently delivers this on a 52-week a year basis. We look forward to bringing WWE’s action-packed and unique brand of drama to the wide audiences across our cable networks for many years to come.”
Monday Night Raw on USA is the most-watched, regularly scheduled, year-round program on cable, airing a live three-hour block every Monday night, 52 weeks a year. RAW has been a cable mainstay for more than 20 years and is consistently a top ten show on television. The 2-hour Friday Night Smackdown on Syfy averages 1.2M P18-49, 1.3M P25-54 and 3.2M total viewers P2+. The two programs have reached 37.5M people 2014 to-date.