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NBC’s The Voice: Josh Kaufman and Pip Drop Tunes on iTunes

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NBC’s the Voice was the show to watch this week as the season finale revealed the fans' pick for this year’s champion. R&B crooner, Josh Kaufman, won this year’s top honors as the official Season 6 winner to the delight of Team Usher. Kaufman worked closely with Usher on his finale performance and it showed in his powerful vocal rendition of Adele’s “Set Fire to the Rain”.

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A school teacher from Indianapolis, Kaufman stepped to the microphone backed by a string based orchestra and stage lighting that created a dramatic theatrical ambience as Kaufman belted pure soul. Kaufman’s win is a triumph for Team Usher while breaking Blake Shelton and Adam Levine’s winning streak. The show’s biggest night included a surprise duet between Kaufman and Robin Thicke harmonizing lead vocals on Thicke’s hit, “Get Her Back.”

Kaufman will indeed need to put his teaching career on hold in order to continue a rigorous schedule of appearances that have already begun including appearances on the “Today Show” and “Tonight Show” for starters along with heading into the studio to complete his first project release under his new record deal with Republic/Universal Music Group. Adding to the excitement of his win, Kaufman’s recording of “Set Fire to the Rain” debuted on iTunes on May 19th.

Kaufman is not alone when it comes to stars from “The Voice” breaking new records this week through Universal Music Group. Another fan favorite, Pip, the bow-tied boy wonder, is simultaneously making rounds on a full schedule of promotional activities for his new single release,"Hooked."

Pip made his national television debut as a popular contestant in Season 2 when he was selected by Adam Levine after delivering an emotional performance of “House of the Rising Sun,” a performance which led to Pip securing an official record deal with /Bungalo Records/UMGD. Pip’s new single, “Hooked,” debuted on iTunes on May 19th in sync with Kaufman’s release.

With Kaufman and Pip concurrently dropping new music releases through Universal Music Group, "The Voice" is demonstrating its continual value as a branding platform for new indie artists who have charisma and marketable qualities. Some say it’s all about being in the right place at the right time. In this case, the right place for Kaufman and Pip was “The Voice.”