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NBC's 2014 Sochi Olympics Closing Ceremony's ratings were weak

The Closing Ceremony's final numbers show NBC has hit a record -- and not one they want. Sunday night's 8:33 p.m. - 10:36 p.m. broadcast received an 8.7/13 household rating with 15.1 million viewers. That is the lowest household rating for a Winter Olympic Games Closing Ceremony ever -- dipping just below previous record holder of Torino in 2006.

2014 Winter Olympics
2014 Winter Olympics
Photo by Al Bello/Getty Images
NBC logo
NBC

More positive numbers for NBC come from the preliminary ratings estimates showing 2014 Sochi Winter Olympics averaging a strong 21.4 million viewers in primetime. However that is down 12 percent from the 24.4 million who watched on average during the more time zone-friendly Vancouver Games of 2010.

The Olympics did prove a big winner for NBC's cable sports network, NBCSN, more than doubling the audience that watched the London Games to a daily average of 1.6 million, and boosting by nearly 1,800 percent the viewership that the network reaped in the four weeks leading to the Sochi Olympics.

Live streaming of all Sochi's events on desktops, smartphones and tablets became further ingrained among sports fans. Altogether, there were 61.8 million unique users streaming Sochi video from nbcolympics.com.