Skip to main content
  1. AXS Entertainment
  2. Arts & Entertainment
  3. TV

NBC's 2014 Sochi Olympics Closing Ceremony's ratings were weak

See also

The Closing Ceremony's final numbers show NBC has hit a record -- and not one they want. Sunday night's 8:33 p.m. - 10:36 p.m. broadcast received an 8.7/13 household rating with 15.1 million viewers. That is the lowest household rating for a Winter Olympic Games Closing Ceremony ever -- dipping just below previous record holder of Torino in 2006.

More Photos

More positive numbers for NBC come from the preliminary ratings estimates showing 2014 Sochi Winter Olympics averaging a strong 21.4 million viewers in primetime. However that is down 12 percent from the 24.4 million who watched on average during the more time zone-friendly Vancouver Games of 2010.

The Olympics did prove a big winner for NBC's cable sports network, NBCSN, more than doubling the audience that watched the London Games to a daily average of 1.6 million, and boosting by nearly 1,800 percent the viewership that the network reaped in the four weeks leading to the Sochi Olympics.

Live streaming of all Sochi's events on desktops, smartphones and tablets became further ingrained among sports fans. Altogether, there were 61.8 million unique users streaming Sochi video from nbcolympics.com.

Advertisement

Today's top buzz...

  • Coachella
    The set times you need to know have been announced for Coachella
    Festival Buzz
  • Lamar Odom
    The New York Knicks are giving Lamar Odom another shot in the NBA
    Video
    NBA Buzz
  • Porsha Williams
    See why 'Real Housewives of Atlanta' star Porsha Williams posed for this mug shot
    Video
    TV News
  • NHL tickets
    If you're looking to catch an NHL playoff game in NYC, don't expect to do so on a budget
    NHL Buzz
  • Transcendence
    Review: ‘Transcendence’ fascinates, but does it rise above the field?
    Movies Buzz
  • Kobe Bryant
    Kobe Bryant has agreed to cooperate with an all-access documentary about his life
    Video
    Sports Buzz

Related Videos:

  • Woman sues state for not being able to get a certain word on license plate
    <div class="video-info" data-id="518201958" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518201958&autoStart=true"></div>
  • Kristen Bell
    <div class="video-info" data-id="518161945" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518161945&autoStart=true"></div>
  • State lawmakers pass free college tuition plan
    <div class="video-info" data-id="518200477" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518200477&autoStart=true"></div>

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!