NBC falls to fifth place in the latest television ratings according to a new report. The fall to fifth place has been coming for a while, especially with so many struggling programs on NBC. According to a report from late Thursday (Feb. 21), the Nielsen TV ratings have revealed the startling news in the February sweeps period.
The ratings come from the latest four-week period where the networks strive to bring in viewers. It's a time where NBC knew what it was up against, but the network simply couldn't get shows to reach the desired numbers. It was even worse in the preferred demographics of the 18-49 age group, which is the one that advertisers look at most. NBC averaged just a 1.2 rating there, as compared to a 1.5 rating from Univision.
The failure of NBC in the latest ratings period is a combination of new shows underperforming, returning shows losing viewers, and several other networks seeing an uptick in viewers. That actually includes AMC, which has seen tremendous numbers for "The Walking Dead" as well as the talk show "Talking Dead."
The leading network is currently CBS with a 4.9 rating, followed by FOX at 2.0 and ABC at 1.7 in the key demographic. As for the shows that have been struggling, they include "Do No Harm," "1600 Penn," and "Smash." All three have reported horrible ratings for the network.
NBC falls to fifth place in the ratings for the first time and there isn't a lot of sun on the horizon as "American Idol" heads into live competition for FOX and CBS heads toward season finales of some of the top shows on TV.
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