NBA All-Star Weekend is almost here.
It is a weekend full of basketball contests, fan events, industry conferences and community projects will begin Thursday and finish up Sunday with the 63rd NBA All-Star Game, airing live on TNT network.
The All-Star weekend will include a pop-up sports shop in the French Quarter, a full-scale basketball arena over at the convention center, hundreds of pro athletes roaming the streets and massive pictures of these players all over the sides of downtown buildings.
All-Star Weekend should bring in over 50,000 visitors to New Orleans, most of them being pro basketball players and their celebrity followers. They are expected to spend over $100 million dollars in the city.
The main attraction of the weekend will be the 3,200-seat Sprint Arena, with a regulation-size basketball court where the NBA All-Star Celebrity Game, the NBA All-Star practice, and many other contests and events will be held.
Adidas will operate a pop-up shop on Chartres Street in the French Quarter where athletes will make appearances. Foot Locker and Nike are turning the Foot Locker store on Canal Street into the “House of Hoops.” Ciroc is turning the House of Blues into Club ene-be-a for a night.
These people are serious about basketball and ready to let the good times roll in the Big Easy.