The variety of natural hair products has grown tremendously in the last five years. Not too long ago, products for the chemical-free could only be purchased online, or tucked away in the back shelves of select natural health stores. But times have changed, and a growing number of women sporting natural hair now appear in commercials and magazine ads. Social media has played a huge part in its growth and acceptance, with a bevy of bloggers creating big business in the natural hair market, dedicating blogs and Pinterest boards to their love of coils, locs, twists and pretty, bouncy, flowing-in-the-wind tresses sans lye, formaldehyde and other harshly damaging chemicals.
What was once considered a journey has graduated into a movement, and brands have responded overwhelmingly to the demand.
Natural hair products line the shelves at Whole Foods, Sally's, Target and Walgreens, all anxiously competing for the consumer dollar, with new additions added regularly. Several years ago, it would have seemed silly to think there would be a natural hair market, much less several mainstream and indie brands that have obtained a large enough following to gain household name status among the curly circuit.
A few of the most popular products and the stores that carry them include:
Kinky Curly Knot Today Leave-In: $11.99 - Target
This popular detangling conditioner is alcohol, paraben and sodium lauryl sulfate free and suitable for all hair types.
Shea Moisture Curling Gel Souffle: $12.99 - Sally's
Enhances curls and prevents frizz with natural ingredients like shea butter and coconut oil. Best for thick, curly hair.
Giovanni Smooth As Silk Deeper Moisture Conditioner: $7.99 - Walgreens
Pure Organic Technology leaves hair smooth, silky and detangled. No animal-by products and it's cruelty free. Designed for damaged hair.