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Nationwide Series to become Xfinity Series

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NASCAR announced on Wednesday that Comcast Xfinity will be the new sponsor of what is now known as the Nationwide Series, beginning in 2015. Nationwide Insurance's deal to be the title of NASCAR's second-tier series ends at the end of the current season.

"We're proud to welcome Xfinity to the NASCAR community as title sponsor of the NASCAR Xfinity Series for the next decade," NASCAR Chairman and CEO Brian France said. "NASCAR and Xfinity are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports."

The deal between NASCAR and Xfinity to be the title sponsor of the series is a 10-year one. Also, through the agreement, Xfinity will become an Official NASCAR Partner in multichannel video programming distribution and broadband ISP.

"Technology lives at the heart of NASCAR, just as it does for Xfinity," Comcast Cable Executive Vice President and COO Dave Watson said. "NASCAR provides an exciting environment in which to schowcase our video and internet products, and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come."

Nationwide Insurance has been the title sponsor of the series for seven years. It replaced Anheuser-Busch, which sponsored the series through its Busch brand for 26 years, beginning with the series' first season of competition in 1982.