The NASCAR Nationwide Series will have a new name, beginning in 2015, but, as of now, that new name is unknown. Nationwide Insurance, which has been the title sponsor of the series since 2008, is stepping back from its sponsorship from what is now known as the Nationwide Series to focus on marketing programs at the NASCAR Sprint Cup level.
"As a series entitlement sponsor and savvy marketer, Nationwide Insurance has been an ideal partner to our sport, and we're to have them continue to be part of our family of Official NASCAR Partners," NASCAR Chief Marketing Officer Steve Phelps said. "The company has been highly successful in using our sport as a platform to enhance its brand and drive its business and has stated publicly how much value they glean as a series sponsor. The fact that Nationwide will continue its investment across our sport in a variety of ways and for many years to come is encouraging and speaks to the power of NASCAR as a marketing platform."
Nationwide Insurance has signed on to be a NASCAR partner through 2017. With its new contract, the insurance company will become the presenting sponsor of the Betty Jane France Humanitarian Award. It will also be the Official Auto, Home, Life and Business Insurance Partner of NASCAR and is looking into race and car sponsorship at the Sprint Cup level. Nationwide has served as primary sponsor on the No. 17 Roush Fenway Racing entry of Cup rookie Ricky Stenhouse Jr. for a handful of races this year.
"We approached NASCAR about sponsoring the Betty Jane France Humanitarian Award, because it embodies the spirit and culture of giving that Nationwide Insurance values," Nationwide Insurance Chief Marketing Officer Matt Jauchius said. "The Nationwide Children's Hospital 200 race is a good expample of the collaboration among sponsors, teams and the NASCAR Foundation pulling together to shine the national spotlight on a deserving organization. We look forward to working with Betty Jane and the Foundation to highlight other unique charitable efforts that NASCAR fans support all across the country."
The series now known as the Nationwide Series was first sponsored by Anheuser-Busch. The bear company served as the series sponsor from 1982 until Nationwide took over after the 2007 season.