In an age of online shopping and the success of major sample sale websites such as Rue La La and Gilt Groupe, some of us begin to wonder: when did shopping became so impersonal? Though we do have to admit there is a time for designer samples and late night purchases from Shopbop, at the end of the day nothing can replace the feeling of walking into your favorite boutique: being greeted by associates who know how to fit you better than your own relatives while shopping a carefully selected mix only a true boutique buyer could bring together in one place.
This year two business savvy fashionistas Olga Vidisheva and Polina Raygorodskaya set off to premiere a semi annual shopping event called Boutique Week which would bring together America’s boutiques for days of sales and discounts. Similar to Fashion’s Night Out, Boutique Week will span coast to coast, from Los Angeles, New York, and Boston. Shoppers need to visit Boutique Week’s website, sign up, and provide the participating boutiques with an access code for in store discounts between October 24-31st! Some of Boston’s participating boutiques include: Cotelac, Karmaloop, Lit Boutique, National Jean Company, Suneri, and many more. In addition to bringing back the magic of shopping and stimulating the local economy, Boutique Week has partnered with Dress for Success, making significant financial contributions to the charity which serves disadvantaged women.
Boutique Week will kick off this Thursday at The Liberty Hotel as Fashionably Late presents National Jean Company featuring J Brand. The Newton Centre boutique offers one of the most diverse and expansive assortment of designer denim around featuring brands such as J Brand, True Religion, 7 for All Mankind, Genetic Denim, Paige, and dozens more. In addition to the most fabulous assortment of both men’s and women’s jeans, store owner Steve Simon also offers an wide array of coordinating separates, outerwear, handbags, accessories, and activewear from contemporary’s hottest brands. One of the favorites? An Elizabeth and James fur trimmed blazer, a perfect pairing with any of the stores jeans or even with one of their various flattering LBDs.
National Jean Company's Fashionably Late show is arguably considered one of the most notable shows of the season. Adding to the VIP roster is Jeff Rudes, owner and designer of J Brand, the number one denim line in both the US and Europe in addition to Oscar Adames, J Brand’s fit specialist. The party starts at 9pm and the show will officially kick off at 10pm- get there early, admission is complimentary: RSVP today!
Both of J Brand’s fashion industry icons will be present at National Jean Company in Newton this Friday as well where the boutique will host a benefit for Dress for Success. Customers will have an opportunity to meet the esteemed designer as well a personalized fitting with Oscar Adames between 11am-4pm. Taking some of the guilt away from indulgence, the store is offering 15% off the days purchases with 10% of the proceeds benefiting Dress for Success. Tax deductible denim AND personalized fittings? Only more reason to skip out of work early. A busy day at the office? Rest assured National Jean will be running their Dress for Success promotion all day until 8pm!
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