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National fitness expert John Rowley launches a weight loss challenge

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As the weather in New England and other parts of the country is often unbearable during the winter months, many people lose the motivation to stick to their daily fitness routines. To try and stay motivated, many people make the same old New Year's Resolutions, whether it is to lose weight or eat healthier. However, losing weight is not only the most common New Year's resolution, but it is also the most commonly broken one.

National fitness expert John Rowley is launching his 52 Million Pound Challenge on January 3rd, where he is tasking North America with losing 52 million pounds collectively.

Challenge participants will receive all the tools they need to succeed, including a daily emails from HabitForge to help implement daily habits into their lives and access to advice and tools from countless health, fitness and lifestyle experts on the 52 Million Pound Challenge website.

To be crowned Grand Champion, participants post a before and after picture or percentage of body fat lost on the Facebook Page, as well as a 350 word essay or 3 minute video sharing their inspiring stories. Winners (1 male and 1 female) will be determined by family, friends and peers on the 52 Million Pound Challenge Facebook page.

Details of the challenge include:

  • Signups for the first challenge go until January 2nd, 2014
  • Voting on Facebook begins on April 11th 2014
  • One male and one female winner will win a trip for two to St. Thomas and a six month supply of BioTrust supplements

This Examiner had the opportunity to talk with John Rowley.

Why did you want to start the challenge?

I wanted to start the challenge to affect North America’s economy, health, and creativity. Positive change for a nation happens one person at a time, but in order to engage each person, I felt starting a challenge larger than any one person would affect passion and commitment. People don't need another exercise plan or diet. They need to take consistent action and that is what the 52 Million Pound Challenge will help people do. Instead of sitting back and complaining about what the government is doing in health care, what the medical profession is doing for health, or the wacky ways the health and fitness industry try to help, I thought I would actually do something to help transform people's lives.

What is the ultimate goal of the 52 Million Pound Challenge?

The ultimate goal of the 52 Million Pound Challenge is to have millions of people, lose millions of pounds and become healthier, stronger and more vibrant! This in turn will affect the individual, the family, the community, the economy, health care and the world. We want this site to be the number one health, fitness and lifestyle resource for individuals, corporations, organizations and the media to go to for inspiration and information to help with our nation’s transformation.

What resources are available for challenge participants?

The resources available through the 52 Million Pound Challenge aren't just for participants, they are for everyone. We have top fitness authors posting new articles every day and a weekly radio show. On the front page we have a counter of how much money is spent on weight loss programs every day in the US and the number is staggering! In addition the maps of the US and Candida are interactive. When you click on a state you will see the weight loss goal for the state, the obesity rate, the estimated number of obese adults, the number of 52 MLB participants, the pounds they have lost and the % of the goal reached so far.

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