Nashville-based Average Joes Entertainment has expanded its reach in the off-road world of entertainment with the April 25 announcement that it's acquired a 50 percent ownership stake of the extreme outdoor sports racing series, Mega Truck Series, known as MTS.
The popular extreme off-road racing series will launch its third season this weekend at Bama Jam Farms in Enterprise, Ala., according to a release from the entertainment company's PR camp. The 2014 race series will consist of seven races from April-September, with MTS Nationals and Series Finals in late fall 2014. The 2015 season will expand to 10 races.
“We have always shared a common lifestyle fan base," remarked Shannon Houchins, CEO/Average Joes Entertainment. "(And) this deal allows us to maximize the overall fan experience with a combination of big- truck races and music, as well as create bigger and better on-site marketing opportunities for our sponsors.”
Mega Truck Series' President Jeremy Forsyth added, "We have teamed with some of the best in the business to bring you down and dirty, high-flying, extreme mud-racing action mixed with great music and family entertainment.”
Per Average Joes, MTS has demonstrated "tremendous growth" since the series began two years ago. The extreme off-road sport has grown increasingly more popular with attendance at individual events exceeding 10,000 fans. The convergence of both entities unites millions of fans for a common goal -- fun.
More about Average Joes Entertainment
Average Joes Entertainment launched in 2008 with flagship artist Colt Ford. Since its inception, the entertainment company has expanded to housing three labels, a management company, a publishing entity and a film and television production company. Founded by CEO Shannon Houchins, the Nashville-based entertainment company focuses on a grassroots approach, availability of product and cross-promotional opportunities to expand artist visibility.
Average Joes and affiliated labels' growing roster of artists and projects includes the aforementioned Ford, The LACS, LoCash Cowboys, Bubba Sparxxx, JJ Lawhorn, Charlie Farley, Lenny Cooper, the Mud Digger Series, Moonshine Bandits, Demun Jones, Danny Boone, Daniel Lee, Sarah Ross, Twang and Round, and Redneck Social Club.
- Video bonus: To see a clip of Average Joes flagship artist, Colt Ford, simply access the clip embedded with this post.