Nashville music industry veteran Fletcher Foster has brought his varied background in the record label and management company sectors in launching his first venture.
Foster has joined forces with entrepreneur/businessman Larry Beckwith in forming Iconic Entertainment Group, to involve all aspects of the entertainment industry including artist management, music, television, film, artist development and strategic partnerships.
Foster is Iconic’s president/CEO; Beckwith, who founded and headed the global biofuel energy trading/distribution company Eco-Energy, is its chairman.
“We saw the model of the music business changing,” says Foster, who comes to Iconic following a stint at Red Light Management, where he oversaw its Nashville office. He previously served at record labels in both Nashville and Los Angeles, working with such artists as Whitney Houston, Keith Urban, Garth Brooks, Alan Jackson, Annie Lennox and Patti LaBelle; he also co-produced the first annual American Country Awards show for Fox-TV in 2010.
“What’s needed now is an all-encompassing entertainment company,” Foster continues. “Entertainment has become multi-dimensional: Music genres are crossing, and all aspects of entertainment—including music, film, TV, sports--are crossing. You can no longer just be niche.”
Iconic has announced its first artist signings in LeAnn Rimes and singer-songwriter Levi Hummon.
“LeAnn has left her label after 20 years and we're negotiating a new deal, and she has a VH1 show and a pilot for CBS in the fall,” says Foster. “Levi is the son of the great singer-songwriter Marcus Hummon and is breaking out on his own.”
Iconic has also just appointed Brian O’Neil to the post of artist manager and Ally Rodriguez to that of associate artist manager. Both come from Nashville-based booking agencies.
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