NASCAR announced they will make further changes to the new Generation 6 racecars Tuesday. During a conference being held in Detroit, NASCAR officials confirmed that in addition to displaying the names of the drivers on the Gen-6 car windshield, there will also be manufacturer identification present on either side of the driver’s name.
"We believe this will help build the identity of the driver with the race car and their relationship with the manufacturer,” NASCAR president Mike Helton said.
The roundtable, town hall-style conference featured a panel that included Helton, NASCAR VP of Competition Robin Pemberton and NASCAR VP of Brand, Consumer and Series Marketing Kim Brink, as well as executives from Chevrolet SS, Ford Fusion and Toyota Camry.
Detroit is the site of the kickoff of "NASCAR’s #Gen6 Road to Daytona Fueled by Sunoco," a multi-city tour introducing the Gen-6 race cars and generating excitement for the 2013 NASCAR season. Gen-6 will make its on-track debut during the non-points The Sprint Unlimited at Daytona International Speedway on Saturday, Feb. 16 at 8 p.m. ET on FOX and culminates with the 55th running of the season-opening Daytona 500 on Sunday, Feb. 24 at 1 p.m. ET on FOX.
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