If you're like many people in today's ever expanding digital world, you are still unpacking and setting up your new digital devices that Santa Claus left for you under the Christmas tree. Well, our good friends at the National Association of Stock Car Auto Racing are well aware of the power of the digital media, and have made steps in the off season to become a leader not only in American racing, but also in the digital age. Like millions of its loyal fans, NASCAR® took a bold step in 2013 by officially flipping the switch on a brand new digital experience, highlighted by a revamped NASCAR.com®.
“As people wake up and log on to the new NASCAR.com today and every day moving forward, they will see that it was designed with one thing in mind: the fans,” said Marc Jenkins, vice president of digital media for NASCAR. “This digital experience is meant to constantly evolve based on user feedback, with the goal of a creating a better digital experience for our fans.”
On the new NASCAR.com, the excitement of NASCAR will be captured through dynamic video, big, bold imagery, interactive graphics and the latest news and in-depth analysis from a choice group of NASCAR insiders and writers. Much of the content being produced by NASCAR.com’s editorial team will be focused on the upcoming races, giving fans the opportunity to consume rich, comprehensive event information on a week-to-week basis.
“The simplified NASCAR digital platform makes for easier user navigation and maximized interaction,” said Jenkins. “And most importantly, fans will have the same digital experience no matter what type of device is being used – be it a PC, a tablet or a mobile phone.”
Across the entire digital platform, there are also plenty of options for fans to further engage in on-track action on race day. The interactive live leaderboard will provide fans with in-depth information in real-time on each driver, while the popular RaceView® and RaceBuddy™ applications will be improved for an enhanced broadcast complement on race day. Fans will also be able to engage in NASCAR FANTASY LIVE™, the official NASCAR fantasy game, which will have a brand new look and feel.
For fans heading to the racetrack, the new NASCAR.com will continue to serve as a great destination for in-depth information on NASCAR-sanctioned race tracks. From information on local attractions, track history, and most importantly, ordering race tickets, fans need to look no further than the digital home of NASCAR: NASCAR.com.
Finally, in addition to an entirely new website, NASCAR will release a pair of mobile apps before the start of the Shootout at Daytona (February 16, FOX) and the Daytona 500 (February 24, FOX), giving fans an unprecedented second screen experience on their tablets and mobile devices.
- NASCAR Mobile ’13 – This app is highlighted with content such as latest news, race leaderboard, video, social media updates, in-car audio, live data and more.
- NASCAR RaceView Mobile ’13 – In addition to the aforementioned features, this premium app will render a virtual live race environment, giving fans the ultimate tool to follow their favorite driver in real time throughout the entire race.
NASCAR selected SapientNitro last summer to help design and build the platform for NASCAR's new digital experience. NASCAR has also worked very closely with technology services firm Omnigon, which has acted as an advisor throughout the build.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 175 countries and in 25 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, Motor Racing Network Radio, Performance Racing Network and Sirius XM Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR is GRAND-AM Road Racing and the American Le Mans Series, featuring competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race will be the Shootout at Daytona on February 16 on FOX. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
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