NASCAR has been frantically trying to come up with new ideas that will improve its brand, including chairman Brian France’s plan to revamp the format for the Chase for the Sprint series by placing more emphasis on winning including the possibility of first increasing the field from 12-16 drivers, then“cutting the lowest four drivers out of title contention after the 3rd, 6th and 9th races, leaving only 4 drivers in contention for a ‘winner-take-all’ race as the season finale at Homestead-Miami Speedway.”
However, Brett Jewkes, NASCAR chief communications officer, has declined to either confirm or deny the speculative report first made by the Charlotte Observer. Instead, he issued a statement that ''NASCAR has begun the process of briefing key industry stakeholders on potential concepts to evolve its NASCAR Sprint Cup Series championship format based on feedback from multiple sources including competitors, fans and sponsors.''
He also emphasized that, ''This dialogue is the final phase of a multiple year process that has included the review of extensive fan research, partner and industry feedback and other data-driven insights. NASCAR has no plans to comment further until the stakeholder discussions are complete. We hope to announce any potential changes for the 2014 season to our media and fans very soon.''