Instagram was designed for companies and individual users with the goal of sharing images. For individuals, people could connect without actually writing a status update. For companies, images could be used to market a business and share new products or services. And now, Instagram has gained a valuable user. According to a new Mashable report published on Sept. 9, Instagram is now being used by NASA.
“One small step on a social media platform is one giant leap for Instagram,” reads the report from Mashable. And it does sound like a very accurate statement. NASA has no real reason to be on Instagram, or social media in general. They are not marketing a service or selling a product as such. However, NASA has launched an official Instagram account last week with the caption; “NASA will take its fans on an out-of-this-world journey through images of Earth and beyond."
So, what can users expect to see from NASA? Well, on the first day, NASA focused on the launch of its Lunar Atmosphere and Dust Environment Explorer, or LADEE, at 11:27 p.m. from NASA's Wallops Flight Facility on Wallops Island, Va.
John Yembrick, NASA's social media manager, does have a goal with putting NASA on Instagram. "NASA is trying to inspire the world to exploration and discovery. We'd really like to reach out to let people know what we're doing in space exploration and how it impacts their lives and shapes the world," Yembrick says. "I'd also say we'd like to hit people who use the [Instagram] platform. One of the things about [Instagram] is that you go on to share an aspect of your life and through it you can learn what NASA is doing. You don't necessarily expect to learn, but you can if all of a sudden it's in front of you. It's not just pictures - it's telling the NASA story."
It sounds like people are following Instagram for two reasons; they hope to see some crazy pictures from space and some may hope to learn more about NASA, job opportunies and see images from behind-the-scenes so-to-speak.
Are you planning on following NASA on Instagram?