It seems that we're hearing new Jay-Z music business ventures on a steady basis. While that is going on, Nas the other side of the New York hip hop coin is continuing in his low key ways prepping to celebrate 20 years since his ground breaking debut album Illmatic was released and preparing new music for the masses for his 12th studio album. Recently, Nasir spoke to the Huffington Post about his own business ventures as well as the ongoing work for the currently untitled new album.
With “Life Is Good” it felt like hip hop needed an album to help steer the direction of the sound and the rest of the albums that were coming out that year. Or to re-encourage the ones that were working to say, “It’s ok to make a hip hop album.” And that was my goal with that. And I think I accomplished that. I think after that I saw a nice sharp turn for the better in rap albums. So that mission is completed.
With this record, ah man… It’s the next chapter in myself as a writer. I’m really excited about every new leaf I turn. Every new endeavor. I’m excited about that and all the potential that comes with everything new that I do. And all my ideas can come to fruition. And that excites me, because there’s no limits to what I can do, in terms of trying to be an inspiration. I just want to do well for the listeners out there. Do well for the whole genre. So I’m excited.
While many in the rap game are searching for the right sound to hit that commercial mark, Nas seems to be 100% comfortable in his artistic space to do what he does best. While his releases no longer equate to millions of records sold, every time he drops new material it's a less then subtle reminder to the rap world just what power and influence this art form has. When Nas declared that "Hip Hop was dead" forces raised up both in support and in opposition of that stance. The people again reacted when the "N****R" album was announced, bringing a still unresolved topic to the forefront. After going through much personal tension Nas showed the ability to enjoy life and take it for what it's worth with last years "Life is Good" album.
As many attempt to navigate the MC ship back towards a larger lyrical focus it my be the perfect timing a new Nas project. If fellow artists were put on notice via "Control" then I can only hope that Nas again official sounds the album with his next release.