British supermodel Naomi Campbell may finally be on the right side of right.  After a new ad campaign from Cadbury comparing her to a chocolate candy bar covered in hundreds diamonds, Campbell has called the ads "insulting and hurtful". 

The Cadbury campaign features a photo of the Cadbury Dairy Milk Bliss perched on a pile of diamonds below the slogan "Move over Naomi, there's a new diva in town."  Which could be personally insulting to the 41-year old model of Jamaican descent due to not only the racial component, but also factoring in her longing to distance herself from diamonds after the famed "Blood Diamond" trial of last August.  Campbell reportedly called the trial a “big inconvenience” and received a gift pouch of "dirty-looking" diamonds from Liberian President Charles Taylor.

Prosecutors in the trial stated Taylor gave Campbell "blood diamonds" after a dinner hosted by Nelson Mandela in South Africa in 1997.  Taylor was accused of selling similar diamonds to buy weapons for rebel fighters in Sierra Leone's civil war, during which hundreds of thousands of people died.

Cadbury states the chocolate maker never intended "to cause any offense and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss."

But Campbell disagrees, in a written statement yesterday says,

"It's upsetting to be described as chocolate, not just for me, but for all black women and black people as a race...I do not find any humour in this, it is insulting and hurtful."

While the former Victoria's Secret model would not confirm reports that she would call for a boycott of Cadbury products, she has said, "I am considering every option available to me."

Samantha Wothers, the spokesperson for the company said the ad was pulled before Campbell's complaint and that the Dairy Milk Bliss campaign would end this week.  "Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offense to any section of society," Wothers said.

"Racism in the playground starts with black children being called 'chocolate bar,'" Simon Woolleey, of Britain's Operation Black Vote, told Time Magazine.  "At best, this is insensitive, and at worst it demonstrates Cadbury's utter disregard for causing offense.  Its lack of apology just adds insult to injury.  The Eurocentric joke is not funny to black people."

We wonder if Gisele was ever under consideration for the chocolate and diamonds campaign?...Going out on a limb and saying, probably not.

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