From a press released by NAMM representatives today:
"The creative uses of musical instruments and music-making products in television commercials will be honored at the 2013 NAMM Show as the industry presents the NAMM Excellence Award for Music in Advertising. Finalists will be announced January 27 at the 2013 NAMM Show held January 24-27 at the Anaheim Convention Center.
The nominated commercial spots were chosen from a selection of dozens of mainstream ad campaigns run in 2012 that featured music making. The seven finalists creatively incorporate or feature musical instruments and music-making. The finalists’ ads feature everything from custom guitars and a car rigged to play musical notes to a human-body-powered one-man band.
The Nominees for the NAMM Excellence Award for Music in Advertising are:
Old Spice – “Muscle Music” (Wieden & Kennedy)
United Health Care / AARP – “Playing For Keeps” (A. Eicoff & Company)
Target – “Music Teacher” (Wieden & Kennedy)
Chase Freedom – “Footloose” (mcgarrybowen)
Volkswagen Jetta – “Fast v Fast” (Deutsch LA)
Coca-Cola – “Guitar Hero” (Giacomo Cagnetti and Rovero Impiglia)
Chevy Sonic – “Let’s Do This/Needing-Getting/OK Go” (Goodby Silverstein & Partners)
The awards celebrate a burgeoning trend in television advertising. Increasingly, music and musical instruments are playing a key role in the most memorable television ads. “Companies seem to use musical instruments in their ads because music-making elicits a positive feeling with consumers,” said Joe Lamond, president and CEO of NAMM. “It is gratifying to see people playing music to communicate these messages, and a clear reminder of music’s power to move us."
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies located in more than 87 countries. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org."
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