We discussed a few of Activision's existing franchises during our recent time with Eric Hirshberg, the company's current CEO. We also had a chance to talk about Destiny, Bungie's upcoming IP, and asked Hirshberg whether sending out a new IP was better for the start of a new console cycle, or if that was just a myth. Here were a few of his thoughts on the subject.
There's a natural flashpoint with new technology launching with new IP and people are in a mode of sampling and wanting to see what the new hardware can do, and I think that is a natural time to look at investments in new IP. I know that's what we're doing with Destiny.
He went on to state that established franchises, such as the company's highly acclaimed Call of Duty series, also do well through these transitions. Continuing from his previous statements regarding quality as a game's defining key to success, he stated that the best experiences are what tend to win out. He gave us Skylanders as an example of how a new IP can find sudden success within an established generation of consoles. Such surprises are why Activision continues to search for talented studios with original ideas.
Our strategy is to try to do a few things and do them exceptionally well. That leads you to focus and make sure everything you put out is really special, and to me that seems like the best long-term strategy.