Skip to main content
  1. News
  2. Politics
  3. Political Buzz

My Turn . . . Never been much of a graham cracker eater . . . until now

See also

I have decided to stick with love. Hate is too great a burden to bear.
~ Martin Luther King, Jr.

Did you hear about the remarkable thing Mondelez did?
Don’t know about Mondelez, much less what they did?
Okay . . . not everyone knows . . . yet.
Mondelez is the company that owns the Honey Maid graham cracker brand and they produced a television ad about wholesome living that depicted a cross-section of everyday smiling and laughing families enjoying themselves holding hands and playing together.
Just a bunch of American men, women, and children having a good time.
I know what you’re thinking, A bunch of Americans having a good time? What’s so remarkable about that?
What is remarkable is how thousands of people reacted to this particular Honey Maid television ad and what is even more remarkable is how Mondelez reacted to those reactions.
You see, some of the families in the Honey Maid ad were biracial and gay.
And, believe it or not in 2014, lots of folks didn’t like that.
So, thousands of them reacted negatively, taking the time to send Honey Maid their comments, nasty comments featuring words like, disgusting, filth, wrong and other words too vile to repeat here.
Hateful stuff.
Why?
Don’t they get it?
Don’t these folks understand that the Honey Maid TV ad simply reflected the real world we live in today . . . diverse, changing, with different points of view and as many lifestyle choices?
Obviously they don’t.
So, what could Honey Maid do?
Change the minds of the haters?
Maybe yes, maybe no . . . but they felt that they had to at least try.
So Mondelez came up with a doubly remarkable response to the TV ad haters.
They printed out thousands of hateful comments, rolled them up, stood them on end, arranged them into a virtual sculpture that spelled out the word, Love, and filmed it from above to produce another television ad, a Love ad, if you will.
The result?
Mondelez received an overwhelmingly positive response to the Love ad and will probably sell more Honey Maid graham crackers than they otherwise would have had they run a traditional please buy us campaign in the first place.
I know that I’ll be buying Honey Grahams on my next trip to the grocery store.
How about you?

Comments? Questions? Contact the author at: davyjones@businesswriters.biz or Tweet: @DavyZJones

Advertisement

News

  • Baseball Hall of Fame
    The Baseball Hall of Fame in Cooperstown welcomes six new inductees
    Video
    Video
  • 2012 do-over
    If we were to re-do the 2012 election, a new poll suggests Romney would win
    Politics
  • Boko Haram
    Boko Haram kidnaps the wife of the vice prime minister of Cameroon
    World News
  • Ceasefire breaks
    Israel's Benjamin Netanyahu claims Hamas broke another brief ceasefire
    Gaza
  • Close call with CME
    Scientists tell how Earth survived a giant solar flare back in 2012
    Space
  • Comic-Con
    What's going on at Comic-Con? Get all the latest updates here
    Comic-Con

Related Videos:

  • Famine
    <div class="video-info" data-id="518232952" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518232952&autoStart=true"></div>
  • Is promised unilateral power play on immigration violating Take Care Clause?
    <iframe width="420" height="315" src="//www.youtube.com/embed/EuCUGXFsEn4?VQ=HD720&amp;allowfullscreen=true&amp;autoplay=1"></iframe>
  • Exposed
    <div class="video-info" data-id="518100986" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518100986&autoStart=true"></div>