Beginning the first week of January, I will be publishing a series of blogs taken from my new book Win-Win for the Greater Good. Launched to exceptional reviews and testimonials, Win-Win is the most comprehensive “how-to” book on the development of cross-sector partnerships-partnerships between nonprofit, for-profit, education and government sectors. In this series you will discover:
• How a for-profit organization can go from good to great to glowing.
• How to embed a “cause consciousness” into your organization
• How to raise revenue, funding, brand awareness, community goodwill and much more through partnerships
• How to stimulate employee satisfaction and retention
Most importantly, you will discover over 60 benefits that can be received by partners when working together for the greater good.
My New Year’s wish is that 2014 will be the year that we join together and form partnerships that will change our lives, our organizations, improve our communities and benefit those in need in our world.
“Win-Win for the Greater Good provides the ‘how to’ blueprint for organizations of any size and from any sector to build highly productive partnerships. It reveals the true essence of success - focusing on the business objectives of your partner, while striving together to create a greater good.”
Casey Sheahan, CEO, Patagonia, Inc.
“Win-Win lucidly captures Bruce Burtch’s decades of practitioner wisdom on cross-sector partnerships. The book is filled with rich examples and insightful practical guidance on how to build powerful partnerships. Read it and learn from a master!”
James E. Austin, Eliot I. Snider and Family Professor of Business Administration, Emeritus, Harvard Business School
Author, The Collaboration Challenge
“A "must read" for any organization. Through real stories and his deep experience, Bruce Burtch proves that magic can happen when a partnership is focused on creating a greater good."
Howard Behar, President, Starbucks Coffee International, Retired
Worth its weight in fundraising gold. Win-Win for the Greater Good turns the tables on traditional approaches to nonprofit/for-profit funding relationships. It challenges you to build a business value proposition and provides over 60 ways to beneficially impact your organization through partnerships, while greatly increasing your service impact.
Peggy Duvette, Executive Director, WiserEarth