Reflecting professionalism and expertise.
The last time I saw a family doctor make a house call was on a black and white television. Aside from a large animal vet that came one time to our house while growing up, no doctor ever came to diagnose or treat me or any member of the family.
Meet John Cannon, self proclaimed graduate of bad car repair companies. He knew after working for one that there had to be a better way to give customers respect and value. John formed My Car Doc in 2004 and business has been driving forward ever since.
Asking John about what he learned as a business owner, he reports, "I was surprised by how quickly I became recognized throughout the social circles as the face of My Car Doc. I was also surprised by how much people wanted to get to know not only about my business, but also about me personally."
This is personal branding and is a key issue for any new business--you are always on and people buy from people. No amount of marketing replaces face to face contact and personal relationships for the small business owner.
John also said that his customers changed his business. "Be open to new ideas and suggestions from your customers; what they want and need is what you need to know to stay successful." John's lesson is a good one--you have to pay attention to the market and you have to listen to your customers. Your best idea will be improved when you listen to what you can't do and then add it to next week's offering.
"When you boil it all down, helping people is what My Car Doc is all about, it’s why I started this company and why we charge less than most shops in town for the most convenient service possible in Indianapolis."