Skip to main content

See also:

Must have the precious: Blake Lively’s new lifestyle and e-commerce site

Everyday Bowl
Everyday Bowl
http://preserve.us/

Last Monday, another lifestyle blog that came with an e-shop was launched. With countless new websites emerging every single day, it wouldn’t and shouldn’t have caught as much media attention and coverage, if it wasn’t for the name Blake Lively. Following the footsteps of her fellow celebrity and actress Gwyneth Paltrow, who has been hosting a lifestyle online store since 2008, Lively, aka Serena in Gossip Girl, claims in the Editor’s Letter on her site PRESERVE.us that this new venture is developed based on the cornerstone that “everyone has a story to tell.” Unfortunately, it seems that “everyone has a sentence to yell” seems to be the real case for her internet emporium, as harsh reviews, strict criticisms and even negative emotions are seen everywhere.

With a “detective” sense developed throughout the years of browsing the internet, I knew that the media’s harsh words and deep hatred must be more or less associated with the prices of the products sold on the site. There must be something insanely overpriced, something outrageously expensive, and something preciousss in Smeagol’s point of view. With great curiosity, I visited the site and secretly hoped that there would be something for me to place in my wish-to-have-but-would-never-buy list. And of course, the shop did not disappoint: a pair of organic earrings in rose gold costs $88 (just imagine how much the word “organic” costs in this case), a butcher apron $110 (it must have been the butcher’s preciousss), and a heart marquee $400 (it might be able to mend a broken heart, but not a broken wallet). And the cheapest thing in store? A bottle of ketchup, available in curry and savory, which costs $7. So, apparently the description of the store in Lively’s letter that “there’s expensive stuff. Inexpensive stuff. And everything in between” is not very accurate. No wonder she had to admit that she was “no editor, no artisan, no expert.”

That’s why columnist Eleanor Robertson of The Guardian is transformed into a rich-eater by Preserve. And as shown in the mini collection of tweets on Huffington Post, some users had even suspected Lively’s secret motive of using the domain name PRESERVE.us was that it’s in fact the celebrity’s “quiet cry for help,” while another comment had brought the imagination to the next level by linking it to “religious plea.” But whether the domain name is really inspired by “…for our good always, that he might preserve us alive” (Deuteronomy 6:24) is no longer that intriguing, as we are already struck by the fact that it takes $70 to buy an “everyday” bowl. As for me, I will shop elsewhere so as to preserve my money.