It's no mistake that music is a very effective sales tool. It steers our moods, whether we realize it or not, sad or perky, it directly stimulates our feelings. Creative, fun, motivational and full-on jingles, songs, dances and methods; music talks to us.
The NAMM show will be recognizing the top seven nominees for an Excellence Award for Music in Advertising at this year's show which kicks off in two weeks. Nominees announced will be for ads featuring instruments and products that will be recognized at the NAMM Show.
The nominees were chosen from a selection of dozens of mainstream ad campaigns run in 2012 that featured music making. The seven finalists creatively incorporate or feature musical instruments and music-making. The finalists’ ads feature everything from custom guitars and a car rigged to play musical notes to a human-body-powered one-man band.
The Nominees for the NAMM Excellence Award for Music in Advertising are:
Old Spice – “Muscle Music” (Wieden & Kennedy)
UnitedHealthcare / AARP – “Playing For Keeps” (A. Eicoff & Company)
Target – “Music Teacher” (Wieden & Kennedy)
Chase Freedom – “Footloose” (mcgarrybowen)
Volkswagen Jetta – “Fast v Fast” (Deutsch LA)
Coca-Cola – “Guitar Hero” (Giacomo Cagnetti and Rovero Impiglia)
Chevy Sonic – “Let’s Do This/Needing-Getting/OK Go” (Goodby Silverstein & Partners)
“Companies seem to use musical instruments in their ads because music-making elicits a positive feeling with consumers,” said Joe Lamond, president and CEO of NAMM. “It is gratifying to see people playing music to communicate these messages, and a clear reminder of music’s power to move us."
Which is your favorite?