After praying to the SoundScan gods all week, music executives heard their prayers answered as Mumford & Sons, Bruno Mars, Taylor Swift and other Grammy performers saw a significant increase in sales over the past week.
Album of the Year winners Mumford and Sons' Babel got the biggest sales boost, rising 242% with 185,000 sold, jumping from Number Four to Number One on the Billboard 200 Chart (which tracks album sales across all genres).
The 2013 Grammy Nominees collection came in at Number 2, with a 136% sales increase and rose from Number 11 to Number Two on the chart, with 88,000 copies sold.
Bruno Mars' album Unorthodox Jukebox moved from Number Eight to Number Three with 86,000 copies sold, up 112%. Mars performed his hit "Locked Out of Heaven" as part of a tribute to Bob Marley, whose greatest hits album Legend saw a massive increase in sales, selling 20,000 units, up 270%.
Grammy-opener Taylor Swift saw a jump with her album Red, which moved from Number 12 to Number 4, selling 72,000 units, up 106%.
Other Grammy performers including fun., The Lumineers and Maroon 5 all saw an increase in sales. fun.'s Some Nights, sold 66,000 copies, up 118% and moved from Number Fourteen to Number Seven. The Lumineers' self-titled album had its best week sales since its release, with 67,000 copies sold, up 70% and moving from Number Ten to Number Six. Sales for Maroon 5's Overexposed, which was sold at a discounted $6.99 last week on iTunes, were up 119% with 48,000 sold, and jumped from Number 20 to Number 10 on the Billboard 200.
Overall album sales the past chart week ending February 17th totaled 6.81 million units, up 17% compared with last week's sales which totaled 5.81 million. However, sales were down 12% compared with the 7.72 million sold during the same sales week of 2012. Album sales for 2013 are currently down 6%, at 39.12 million compared to 41.7 million in sales at this time last year.
Now music executives will just have to pray for Adele to release an album this year.