On July 4 MTV, VH1 and CMT will stop all regular programming and go back to their roots. For 12 hours, starting at 6 a.m. to 6 p.m. EST, the three music channels will play non-stop music videos. Children of the ‘80s and ‘90s will certainly have something to celebrate on Independence Day as they are given a dose of nostalgia.
“Music Independence Day” will feature a ton of classic and current hits with emerging artists sprinkled throughout. The plan is to have the channels branch out from the standard Top 40 and classic hits.
MTV was the leading source for music television until the unscripted “Real World” and “Road Rules” franchise began to turn into such popular shows as “Jersey Shore.” Scripted shows like “Teen Wolf” now rank among the top shows for the channel. MTV will be playing music for the entire 12 hour run.
VH1 still plays their share of videos, but they too have followed the path of MTV; adopting for more reality television than music. VH1 plans to play videos until the live concert, “Philly 4th of July Jam” hosted by Jim Shearer begins. The concert will feature live performances from John Mayer, The Roots, Demi Lovato, and Jill Scott.
VH1 will also premier their new series “Stop/Watch.” The show will be asking bands and solo artists to perform an entire song in 60 seconds.
CMT still plays quite a bit of music and has the least amount of television shows compared to MTV and VH1. CMT will have the “ultimate BBQ” theme providing music perfect for 4th of July celebrations.
BET is not participating; perhaps because they still play quite a bit of music?
How do you feel about MTV, VH1, and CMT playing 12 straight hours of music videos?
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