Skip to main content
  1. News
  2. Politics
  3. Policy & Issues

MSNBC slammed for tweet claiming conservatives would hate biracial Cheerios ad

See also

MSNBC is well-known for falsely smearing conservatives as racist. After issuing a tweet claiming "the rightwing" would hate a Cheerios ad with a biracial family, the network was slammed by conservatives with multiracial families, Newsbusters reported Thursday. As a result, the network deleted the offensive tweet and apologized, saying it's "not who we are."

"Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family," the original tweet said, referencing an article published Wednesday.

The tweet sparked anger on the social media site, Twitchy said.

"This is from the same network that mocked Mitt Romney's family for adopting a black baby," one person said.

"Hi @msnbc cretins: I am 'rightwing' & my kids are biracial. Take your self-righteous hatred & shove it," added conservative columnist Michelle Malkin.

Malkin encouraged her supporters to tweet pictures of their multiracial families, using the hashtag #MyRightWingBiracialFamily.

And tweet they did -- apparently in large enough numbers to make MSNBC pull the tweet and apologize.

"Here's MY family, you bigoted, sanctimonious pr**ks," one person told MSNBC.

"Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it. It does not reflect the position of msnbc," the network said.

"We are deleting the earlier offensive tweet. It does not reflect msnbc's position and we apologize," the network said a minute later.

"The Cheerios tweet from @msnbc was dumb, offensive and we've taken it down. That's not who we are at msnbc," added Richard Wolffe, executive editor of MSNBC.

A post at the conservative blog Weasel Zippers, however, begged to differ.

"Umm, that’s exactly who you are," the blog said.

Throughout the 2012 election, for example, hosts at MSNBC twisted themselves into pretzels declaring every word uttered by a Republican is racist.

"Chicago" and "golf" are just two words the network declared racist, while Touré Neblett once declared that "crime" is racial code.

Malkin said the original article MSNBC linked to claimed there was “conservative backlash” against an earlier Cheerios ad featuring the same biracial family. The network did not apologize for that attack, but quietly edited the sentence.



If you like this article, you can follow Joe on Twitter @jnewby1956, visit and like his Facebook page, or subscribe to receive email updates when a new article is published.

For hard-hitting conservative commentary, please visit Joe's blog, the Conservative Firing Line. You can also find Joe's articles at Right News Now, Liberty Unyielding and PolitiCollision.



  • Mt. Everest avalanche
    Disaster strikes Mt. Everest as at least 12 people were killed in an avalanche
    Watch Video
  • Most Earthlike planet discovered
    The Kepler telescope has discovered the most Earthlike, possibly habitable planet yet
    Space News
  • Easter crosses create debate
    Easter crosses spark a debate of separation of church and state in Ohio
  • Chelsea Clinton is preggers
    Former first daughter Chelsea Clinton is pregnant with her first child
  • Stanley Cup playoffs
    The battle for Lord Stanley's Cup is on, don't miss a minute of playoff action
  • Ukraine discussed amongst U.S., E.U., Russia
    The U.S., E.U. and Russia agree on ways to diffuse the tension in Ukraine
    Watch Video

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!