EA and Woods parted way this week after 15 years of the PGA’s 2013 Player of the Year, though the split is reported to be mutual.
“EA Sports and Tiger Woods have also made a mutual decision to end our partnership, which includes Tiger’s named PGA Tour golf game,” said EA Sports vice president Daryl Holt. “We’ve always been big fans of Tiger, and we wish him continued success in all his future endeavors.”
The Tiger Woods PGA Tour franchise amassed $771 million in sales in the decade and a half.
Steinberg called Woods’ time with EA Sports “an incredible run,” but admitted that both sides needed to re-evaluate the relationship.
"Outside of (John) Madden, you would be hard pressed to find a sports figure that meant as much to a video game company as Tiger meant to EA,” Steinberg said. “But times are changing and EA had to re-evaluate the partnership, and frankly so did we."
Woods hasn’t exactly avoided scandal in recent years, after being exposed as having several extramarital affairs in Nov. 2009.
However, EA has said that the reason for the departure with Woods had nothing to do with that aspect of his personal life.
Since 2009, Woods has lost sponsorships from Accenture, AT&T, Gatorade, and Tag Heuer. However, he’s managed to hold to Nike and NetJets as sponsors.