Moviegoers in the United States and Canada –– the world’s largest film market –– went to the theater 1.5 percent less in 2013, but on the whole revenues for movie theaters increased by four percent globally, according to a report today from BusinessWeek.
According to the Motion Picture Association of America’s year-end statistical report, released today during CinemaCon in Las Vegas, China helped boost global revenues for movie theaters, with a local increase of 27 perfenct to $3.6 billion from the previous year.
“China has had a meteoric rise,” said MPAA CEO and chairman Christopher Dodd.
And despite lower admissions in the United States and Canada, revenues in the market increased by 1 percent to $10.9 billion.
On the whole, box offices around the world raked in $35.9 billion, much in part to blockbuster releases like The Hunger Games: Catching Fire and Iron Man 3.
Those two hits were among the 35 films that grossed north of $100 million in the United States in 2013, four more than the 31 in 2012.
The increase in revenue in the North American market despite lower attendance is due to higher ticket prices, though cinema owners in the U.S. have considered discount offers one day per week, National Association of Theatre Owners president John Fithian told BusinessWeek.
Just 11 percent of the moviegoer population accounted for half of all admissions in 2013.
The figures come on the heels of Nielsen Company’s annual American Moviegoing report that revealed that 80 percent of those survey still turn to film reviews as a barometer for what movie to go see.