Los Angeles, CA - February 10, 2012 – Hyundai and The GRAMMY®s celebrated a star studded red carpet event on Thursday February 9th for RE:GENERATION MUSIC PROJECT at Grauman’s Chinese Theatre in Hollywood. The film is also an official selection of the SXSW 2012 Film Festival. Hyundai kicked off the first year of its partnership with The GRAMMY®s as its official vehicle partner, by co-producing RE:GENERATION MUSIC PROJECT.
The new documentary follows five electronic DJs/producers as they turn the tables on the history of music. In the film, The Crystal Method, DJ Premier, Pretty Lights, Mark Ronson, and Skrillex use technology to mix musical styles and genres for the creation of five original tracks that are nothing short of magical. Directed by award-winning documentarian, Amir Bar-Lev (The Tillman Story, My Kid Could Paint That), the RE:GENERATION MUSIC PROJECT will enjoy a unique nationwide, one-night only event in 180 theaters nationwide on February 16, 2012 with encore screenings scheduled for February 23rd.
In addition, the RE:GENERATION MUSIC PROJECT will be screened at SXSW as one of eight films in the Special Events category which offers unusual, unexpected and unique film event one-offs. Information on purchasing tickets and dates and times for the SXSW festival screening of the RE:GENERATION MUSIC PROJECT can be found on the film festival's official site. For advanced tickets currently on sale, as well as the latest update of select theaters and cities showing the RE:GENERATION MUSIC PROJECT on February 16th and February 23rd, visit the official website . The five original tracks and remixes can be downloaded for free too. And if the music tracks are any evidence of the talent, then the combination of music and film will be a unique visual experience.
In the film, GRAMMY®-nominated artist Skrillex heads into a Los Angeles studio with members of the iconic rock band, The Doors, to collaborate on a new song, “Breakn’ A Sweat.” Meanwhile, The Crystal Method touched down in Detroit to work with Martha Reeves of The Vandellas and The Funk Brothers on the R&B number, “I’m Not Leaving.” Mark Ronson created a southern brew of New Orleans jazz in “A La Modeliste” that boasts a veritable all-star cast of Erykah Badu, Trombone Shorty, Mos Def, Zigaboo Modeliste, and Members of The Dap Kings. DJ Premier tappedNAS and Boston's very own Berklee Symphony Orchestra for his “Regeneration,” and the documentary culminates in Nashville on the dusty intergalactic twang of Pretty Lights' "Wayfaring Stranger" featuring vocals from LeAnn Rimes and Dr. Ralph Stanley. The documentary is making an impact with music fans, having garnered more than two million views of the aggregated clips from the film, as well as more than one million streams of the tracks in the first six weeks since it they launched.
Check out the site, and tickets for the premiere that will take place only on the dates above. Don’t miss out in a very unique music project.
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