With obesity being such a concern in the United States, many consumers may wonder why PesiCo would market a Mountain Dew beverage called KickStart that is targeted for the breakfast audience.
Pepsi was challenged recently by a Dr. Oz fan for the BVO content in beverages. Pepsi later made the announcement that BVO will be removed from the Gatorade line by the end of March, 2013. Consumers should check ingredients to be aware of how unhealthy their beverage choice might be.
KickStart will have 5% fruit juice and will contain Vitamins B and C as well as caffeine. The caffeine in KickStart is approximately that of a standard cup of coffee with 92 milligrams in a 16 ounce can.
While it is true many consumers prefer a soft drink in the morning rather than coffee or tea, the market will make the final call whether KickStart will be a success. KickStart might be targeting the younger market, however, with parents being the ones controlling the grocery funds, it will be interesting to learn how many will buy a product that has no major health benefit.
In the United States, young people often have funds to purchase energy drinks and other beverages before school. According to details found online, KickStart has 19 grams of sugar in one can. Many parents may choose to at least keep KickStart out of their homes.
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