Can't wake up in the morning? Grab a new version of Mountain Dew for breakfast.
PepsiCo has a new drink, Kickstart, coming out on Feb. 24, 2013. It will taste like Mountain Dew, but will have an extra jolt of caffeine and a few vitamins thrown in.
Want to try Kickstart for free? Before it hits shelves, consumers can visit www.kickstartfirsttaste.com to request a can, while supplies last.
This new morning drink won't exactly be a healthy start to your day, but PepsiCo claims that there will be less caffeine than Red Bull or Monster energy drinks in their new breakfast drink. Kickstart will also have 5 percent juice and Vitamins B and C.
"Kickstart, which is carbonated, is also not a soda because its 5 percent juice content qualifies it to be considered a “juice drink” under guidelines set by the Food and Drug Administration." - Simon Lowden, chief marketing officer for PepsiCo’s Americas beverages
For non-coffee drinkers, this might be an option if you enjoy the sickeningly sweet citrus flavor that Mountain Dew drinkers seem to like.
There will be a few flavors to choose from when Kickstart is released. Try "energizing orange citrus" or “energizing fruit punch" in a 16-ounce cans that looks a little bit like Monster drinks.
Why a breakfast drink? The company's research showed that Mountain Dew fans were looking for an alternative to traditional morning drinks like coffee or tea.
According to PepsiCo's press release, "They didn’t really see anything that fit their needs."
The "Kickstart" drink ads will feature young men skateboarding with loads of energy, something those who are a little older may not relate to.
Marketing gurus at Pepsi Co. must think that only young people will like that ultra-sweet morning beverage that tastes like Mountain Dew.
Will you try the Mountain Dew breakfast drink or will coffee trump Kickstart?