In a press release issued on Tuesday, April 1, Lime Rock Park in Lakeville, Connecticut announced a partnership with NASCAR star Jeff Gordon's effort to raise funds for Drive to End Hunger. The AARP Foundation's Drive to End Hunger campaign will be the official charity for Lime Rock Park's 2014 season. Drive to End Hunger works on the issue of hunger in Americans aged 50 and over.
According to the press release, nearly 9 million Americans age 50+ are at risk for hunger each day, representing a 79 percent increase in 10 years. Drive to End Hunger is AARP Foundation's multi-pronged approach to solve the problem. The organization reports it works on the problem by raising awareness through its relationship with Jeff Gordon, four-time NASCAR Cup Series champion and driver of the No. 24 Drive to End Hunger Chevrolet SS for Hendrick Motorsports. The foundation also works through building philanthropic support and developing long-term, sustainable solutions.
Lime Rock Park President Skip Barber announced a goal of raising $96,000 or $24,000 for each of Gordon's four NASCAR Sprint Cup Series championships.
"Too many Americans struggle to put food on the table every day across the country and right here in Lime Rock Park's tri-state community," said Lisa Marsh Ryerson, AARP Foundation president.
"We are proud and honored to be working with Lime Rock Park for the 2014 season and will keep working to achieve the real possibility of giving people the freedom from worrying about where their next meal might come from."
"In a country as great as ours, no older person should go hungry. That's why Im working with AARP Foundation, because this is a problem we can solve," Gordon, four-time NASCAR Cup Series champion, said.
"While I haven't been to Lime Rock Park yet, I'm sure their fans and that community will join me in supporting this great cause. I'm very excited about this partnership and what our combined efforts can do to help those in need."
Lime Rock's Skip Barber commented, "Jeff and the Drive to End Hunger team have been fantastic to work with. We're really looking forward to launching this effort."
"Did you know he's one of my star pupils?" Barber added. "In 1990, already a Sprint car star in the Midwest, Jeff did the Skip Barber Three Day School at Road America. The three instructors all told me that Jeff was humble, attentive and instantly lightning quick. They had never seen anyone so precise, so able to take feedback and immediately and repeatedly apply it."
"Well, now it's our turn to be fast for him. I want to reach Lime Rock's goal before the year is out," he said.