What happens when mixing high-tech with a print ad? Well, Motorola did just that in the January issue of Wired Magazine. This creative ad is featuring the Moto X that changes colors when people press the tabs lined up at the bottom of the page. Motorola has truly created an interactive and entertaining advertisement.
The Moto X print ad was made with the goal to show people the different color options for the new smartphone. It was created using a polycarbonate paper. It covers the LED light pipes, which are triggered by touch to illuminate the circuitry running to various color swatches. However, it may be difficult for West Palm Beach residents to get their hands on the print ad.
Roughly, 153,000 editions will be distributed in the New York and Chicago area. Palm Beach residents do not fret. Yesterday, Motorola released a YouTube video featuring the print ad placement and how it works.
Motorola marketing team has been doing an amazing job with their promotions. In August, Moto X has been campaigned using a straightforward approach that included national TV commercials, print ads, online display units and various stunts. Some of those stunts included placing the smartphones in model’s hands during New York Fashion Week on the runways.
Well done, Motorola. Well done.