One of the most interesting new "features" of the new Motorola X phone is its ability to be altered, augmented, and customized by consumers before it ships to them. Different colored backplates, front plates and accents should provide users the ability to own a unique handset without having to resort to cases or stickers. with the available color options, users should be able to create over 250 unique designs.
Moving operations to the USA means that even custom builds of the phone should still be delivered to consumers in days instead of weeks had these phones been assembled over seas. AT&T is now taking the wraps off of the Moto X designer on their site http://www.att.com/att/moto-x/, allowing you to tweak to your heart's content.
Sample phones should be available at local AT&T stores so you can see what some of these color options look like live and in person. Moto X runs $199 for a 16GB version and $249 for the 32GB on a two year contract.