In front of a captivated audience of more than 20,000 at Market America/SHOP.COM 2013 World Conference, Senior Vice President and creator of Motives Cosmetics Loren Ridinger unveiled the much-anticipated additions to her award-winning cosmetics line, Motives by Loren Ridinger, just in time for the spring and summer seasons.
Motives Watercolors and Motives for La La Watercolors are inspired by the hottest Spring/Summer 2013 runway trends, and feature subdued pigments that add a pop of color to any look. Whether looking for a subtle way to highlight their features or an avant-garde, sophisticated look, the colors in this season’s Motives and Motives for La La offerings suit any mood, outfit or occasion.
“Our new collection is absolutely amazing. I wanted to capture the essence of spring and summer and I believe we hit the mark as our new products are playful, colorful and fun,” said Ridinger.
The new products were personally chosen by Ridinger and La La Anthony, actress and VH1 reality star, from the newest, hottest trends they both love. These additions – from eye shadows and eyeliners to lipsticks and lip shines, each with its own unique benefits allow makeup lovers to use their imagination to create incredible looks.
The new offerings not only provide great, fashionable colors, but also affordable prices, making Motives by Loren Ridinger and Motives for La La products accessible to the masses.
The new Motives Watercolor products include:
- Motives Fantasy Palette features four new mineral eye shadows inspired by spring/summer runway trends that add a soft pop of color to any look.
- Motives Lip Crayon defines your lips thanks to an amazing staying power and color retention (colors: Coral Kiss and Pink Lady).
- Motives and Motives for La La Lip Shines offer two new sensational colors to the wonderful lineup of Motives Mineral Lip Shine and Motives for La La Mineral Lip Shine. Motives Mineral Lip Shine features Peach Glaze, a seasonal color that is sure to please and Motives for La La Mineral Lip Shine has added Rose Glaze, a perfect pink for any outfit.
- Nail Lacquers for both Motives and Motives for La La Nail Lacquer, features four new seasonal colors. These nail lacquers glide on smooth and provide a brilliant, chip-resistant finish.
- Motives for La La Muse Palette features four vibrant mineral eye shadows inspired by spring/summer 2013 runway trends, perfect for any look.
- Motives for La La Khol Eyeliner Myst, the seasonal addition to the Motives for La La Mineral Khol Eyeliner collection, provides intense, long-lasting color that glides on smooth and exact.
La La Anthony, who was on hand to introduce her new products, added: “I am so thrilled about our newest collection. It’s hard to believe that just a year ago I was in Miami introducing our new Motives for La La line and to see how popular the line has become is truly inspiring.”
In addition to the spring/summer offerings, the cosmetics line also introduced a bevy of complementary products, including:
- Motives Beauty Weapon: An essential weapon in any woman’s beauty arsenal, this palette features nine hot eye shadows and two tempting lip glosses with an easy to follow tutorial on how to achieve your favorite looks.
- Motives Bronzing Lotion: A perfect, buildable streak-free glow is possible with this lightweight, non-oily formula. Hydrate and moisturize with Motives Bronzing lotion while you achieve a natural glow.
- Motives Brow Perfecting Gel: Master shape, color and definition with precision gel to achieve beautiful, natural-looking brows.
- Motives Mineral Dual Foundations: The perfect wet/dry foundation is within reach thanks to this aloe-infused formula, giving you flawless looking skin and buildable coverage.
All of the products introduced today are available online at MotivesCosmetics.com and SHOP.COM.
ABOUT MOTIVES BY LOREN RIDINGER®
Motives by Loren Ridinger, through revolutionary and cutting-edge technology, is a world leader in the customized cosmetics industry. The brand includes Motives for La La, a partnership between Ridinger and La La Anthony, actress and TV personality. Motives is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of.
For more information, visit http://www.MotivesCosmetics.com, Loren Ridinger’s blog, My Fashion Cents, at http://www.MyFashionCents.com, and Loren’s World, a lifestyle and empowerment website, at http://www.LorensWorld.com.
ABOUT MARKET AMERICA, INC. & SHOP.COM
Market America, Inc. is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, NC, the company was founded in 1992 by President and CEO JR Ridinger and has generated $4.3 billion in accumulated sales. Market America employs nearly 700 people globally with operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom and Mexico. Through the company’s shopping website, SHOP.COM, consumers have access to over 40 million products, including Market America exclusive brands and thousands of top retail brands. By combining Market America’s entrepreneurial business model with SHOP.COM’s powerful comparative shopping engine, Cashback program, Hot Deals, social shopping integration and countless other features, the company has become the ultimate online shopping destination.