The most depressing day of the year, which has been dubbed Blue Monday, falls on Jan. 21, 2013 this year, but do you really have anything to worry about? Probably not. That's because Blue Monday started as a marketing campaign, according to Yahoo! News.
Yes, it's impressive that people are still talking about the most depressing day of the year even though it began in 2005 " . . . when UK psychologist Cliff Arnall created an elaborate mathematical formula to calculate the most miserable day of the year," on behalf of a company called Sky Travel. Several companies by that name still exist, but none of them seem to make reference to this fabricated holiday.
People may not remember Cliff Arnall or Sky Travel, but they do remember the most depressing day of the year on an annual basis. Is it still a successful marketing campaign if no one remembers the product or service being marketed?
There is even a website dedicated to Blue Monday, and it's no surprise that it makes no mention of the day's humble beginnings as a marketing scheme.
Interestingly, a band named New Order released a song called "Blue Monday" back in 1983. However, it has nothing to do with the so-called most depressing day of the year.