What does a delightful drink and luxuriant fashion have in common? The latest collaboration between DISARONNO, the best selling Italian liqueur in the world, and Italian fashion house Moschino would be able to explain. The two stylish Italian brands have teamed up to create "The “MOSCHINO loves DISARONNO” bottle which is designed in the fashion house’s signature style, adorned with its classic heart pattern in a bold black and red color palette.
This distinctive limited edition combines the characteristics of Moschino with the unmistakable silhouette of the DISARONNO bottle making it an ideal gift for fashionistas this holiday season.
Not only a tasty treat to gaze at in adornment, the collaboration will also provide charity relief with the charity Fashion 4 Development (sponsored by the United Nations) through a donation of its profits to help the development of this unique initiative in Africa. The overall mission of Fashion 4 Development is to harness the power of the fashion and beauty industries in order to implement creative strategies for sustained economic growth and development in countries worldwide.
"We were interested in the idea of linking the iconic image of our bottle and brand to that of another that is also recognizable all over the world with a specially designed holiday look. Even though DISARONNO is already known for Italian quality and style worldwide, we're always trying to reinvent ourselves and stay fresh, which is why we decided to get involved in the world of fashion, in particular Moschino, another dynamic brand with an extensive Italian heritage," said Stefano Battioni General Manager of ILLVA Saronno, producer of the DISARONNO brand .
Rossella Jardini, Moschino's Creative Director, adds "Moschino represents energy, passion, joy and positivity. The red heart has always been one of our symbols. For this holiday season, we will cover the DISARONNO bottle with hearts wishing lots of love to our friends and theirs."
The exclusive “MOSCHINO loves DISARONNO” limited edition will be available this November for $24.99 at stores nationwide or through www.1-877-spirits.com.