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Moroccanoil® launches luxury skin care line

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Moroccanoil®, the originator and industry leader of luxury oil-infused products, was founded in 2006 when co-founder, Carmen Tal was traveling in Israel. After receiving a color service that severely damaged Carmen’s hair, a friend took her to a salon for a restorative oil treatment. The results were astounding, leaving Ms. Tal’s hair smooth, shiny and revitalized and launched the concept of Moroccanoil®. Remarkably only six years later, Moroccanoil® is the largest consumer-driven luxury product line in the hair care industry.

The Moroccanoil® products are based on a proprietary argan oil blend that penetrates the hair shaft to restore lost moisture and repair damaged hair follicles. Rich in antioxidants, vitamins and phenols, the Moroccanoil® products protect hair from UV damage and environmental aggressors.

In response to consumer request, Moroccanoil® recently launched an argan oil-infused line of luxury body products inspired by the landscapes and fragrances of the Mediterranean: Signature Moroccanoil, honey-lavender and orange peel. All products in the body line are paraben free, mineral oil free and alcohol free.

Body line product specifics:

Body Soufflé is a rich formula of anti-oxidant argan oil and shea butter that drenches the skin with intense moisture and leaves skin feeling soft, smooth and delicately fragranced with the signature scent of Moroccanoil® products. (Suggested Retail Price: $52)

Body Buff is a natural orange peel exfoliator that provides instant radiance to the skin and is gentle enough for daily use. Argan oil is blended with vitamin E, avocado, grape seed, safflower, sesame and sweet almond oils for a moisture rich treatment that rejuvenates skin. (Suggested Retail Price: $42)

Body Butter is a concentrated body cream that soothes and softens the skin without leaving behind a greasy residue. Key ingredients include argan oil, shea, cocoa and mango butters which increase moisture and strengthen skin barrier functions as well as olive oil, avocado oil, pomegranate oil and squalane to increase skin’s natural defense. (Suggested Retail Price: $52)

Shimmering Body Oil is a nourishing blend of argan and sesame oils, lightly scented with the Moroccanoil scent that contains tiny pearlescent minerals designed to provide radiance to the skin. (Suggested Retail Price: $45)

Dry Body Oil is a weightless formula infused with argan, olive and avocado oils that immediately absorbs into the skin, soothing dry areas and improving skin’s overall texture and tone. (Suggested Retail Price: $38)

Intense Hydrating Treatment is a highly concentrated treatment that melts into a soothing oil as it is massaged into the skin. Infused with antioxidant argan oil and naturally replenishing botanical extracts, it transforms even the driest skin. This treatment will help nourish and restore elasticity, leaving your skin softer and noticeably healthier. (Suggested Retail Price: $27)

The Moroccanoil® body line is limited to luxury salons/spas and retailers and exclusive to the following Metro Atlanta Salons:

Salon Bellezza of Roswell
12030 Etris Rd
Roswell, GA 30075
(770) 649-1900

Barron's London Salon
375 Pharr Rd. NE, Suite 106
Atlanta, GA 30305
(404) 994-6892

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