The announcement arrived via press release today and had this quote from company founder Carmen Tai, "At Moroccanoil, we've always strived to create easy-to-use products that combine the ultimate in luxury with unparalleled performance, we're excited to bring the transformative product experiences that we are renowned for to the beauty-savvy Barneys customer."
You can find the entire line of 10-SKU products in the apothecary section of the department store. . During a two week launch phase, Moroccanoil will be positioned in all promotional areas of the cosmetics department, as well as within visual windows and product vitrines. At the Barneys Manhattan location, shoppers will be invited to take home a beautiful sachet of the brand's best-selling hydration products—Moroccanoil Hand Cream and Moroccanoil Body Souffle. New York shoppers will also be able to score a deluxe-sized Moroccanoil Body Buff and Moroccanoil Body Souffle—with any product purchase during that period.
For more information about Barneys New York visit www.Barneys.com. To learn more about Moroccanoil hair care or body collections go to Moroccanoil.com. You can also subscribe to beauty tutorials on YouTube and join the conversation on Facebook at www.facebook.com/moroccanoil.
Watch the video for tips on how to use oils on your hair.