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More makeup means more competent?

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The New York Times reported today on a study that showed that the more makeup a woman wore (if done in a tasteful way), the more respect and trust she received, and in what clearly was not groundbreaking news, the more attractive she seemed.

The study participants were shown a series of pictures of the same woman with varying degrees of makeup from no makeup to lots of tasteful makeup and asked to rate the women on characteristics such as trustworthiness and confidence. The more makeup the woman wore, the higher she scored on these attributes.

To read the article click here




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